‘Rittenhouse Rye’ Maker ‘Disheartened’ that People Are Buying Its Whiskey to Celebrate ‘Not Guilty’ Verdict

In either a reverse-psychology marketing ploy or a self-destructive display of ‘Woke’ politics, a distillery is discouraging people from buying its “Rittenhouse Straight Rye Whiskey” to celebrate the “not guilty” verdict in the homicide trial of Kyle Rittenhouse, which has been subject to divisive national debate and media coverage.

Rittenhouse Rye is named after Rittenhouse Square in Philadelphia, Pennsylvania, Heaven Hill explains in one of a trio of Monday tweets distinguishing and distancing its whisky from the trial.

“We have been disheartened to learn” that people have been buying Rittenhouse Rye to celebrate Kyle Rittenhouse’s acquittal, the company says:

“1/3 We have been disheartened to learn that some individuals and businesses have been using our Rittenhouse Straight Rye Whiskey brand to celebrate the Kyle Rittenhouse case verdict, despite the profound loss of life from those events.”

…

“2/3 There is no link between our Rittenhouse Rye brand, which was started post-prohibition to commemorate Rittenhouse Square, and this case. It is our strongly held belief that in serious matters such as this, where lives were lost and people deeply affected,”

Instead of celebrating, Americans should reflect on how they can make the world “more peaceful and respectful,” the whisky maker concludes in its final tweet on the subject:

“3/3 there is no cause for celebration, but instead deep reflection on how we can make the world a more peaceful and respectful place for all.”

Indeed, as USHistory.org explains, Rittenhouse Square is named after William Penn, who founded Pennsylvania:

Rittenhouse Square, one of William Penn’s original five, was known as the southwest square until 1825 when it was named for the astronomer-clockmaker, David Rittenhouse (1732-96). This amazing man of universal talents — one of many in 18th century Philadelphia — was a descendant of William Rittenhouse, who built the first paper mill in America in Germantown.

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