Dollar Tree Says Its Inflation-Driven $1.25 Price Boost Strategy Is Paying Off
The American discount retailer Dollar Tree has said that its inflation-driven strategy to boost prices to $1.25 is now paying off.
The retail chain was criticized by many customers and analysts for raising prices to $1.25 last November, breaking its 35-year reputation for selling only $1 items.
The company suffered massive profit losses last year due to supply chain logjams and a jump in freight rates.
The discount retailer turned its attention to price gaps between its Family Dollar banner and its other competitors.
In a bid to win over customers from its main rival, Dollar General, it made the surprise move to change its price tags, triggering controversy….
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