Bud Light sponsoring LGBT pride events in the face of the damaging Dylan Mulvaney fiasco
Anheuser-Busch has been embroiled in controversy for enlisting transgender figure Dylan Mulvaney to promote Bud Light beer, but the beleagured brand is sponsoring LGBT Pride events.
The second annual Bud Light Pride River Parade and Celebration is slated to take place next month in San Antonio, Texas — as the name of the event indicates, Bud Light is a sponsor. A post about the event on the San Antonio River Walk website includes a list of sponsors, and Bud Light is on that list. The Bud Light logo on the event sponsors list links to the website for Silver Eagle Beverages, and that website states that Silver Eagle Beverages is “one of the largest members of the Anheuser-Busch wholesaler family.”
“The Bud Light Pride River Parade was created by Visit San Antonio to promote the city’s inclusion, encouragement and support of the LGBTQ+ community to live openly with equal rights,” visitsanantonio.com and the San Antonio River Walk website both state. “The Bud Light Pride River Parade will have two showings, each with more than 17 colorful river barges.”
The 2023 Chicago Pride Fest is being presented by Cutwater Spirits, a brand that is listed under the Anheuser-Busch family of brands on the Anheuser-Busch website.
Anheuser-Busch itself is listed as a sponsor of Pride St. Louis. A Pride St. Louis Instagram post includes a graphic that indicates Pridefest 2023 will be presented by Anheuser-Busch and other companies, but other Instagram posts list Bud Light rather than Anheuser-Busch.
While the Mulvaney fiasco has ignited severe blowback, the company’s promotion of the LGBT agenda is nothing new.
For example, a May 2022 press release on the Anheuser-Busch website declares that “Bud Light is excited to announce a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses.”
The release goes on to claim that the brand has been backing the “LGBTQ+ community” for more than two decades.
“As the country continues to reopen, Bud Light will support and use its reach to amplify LGBTQ+ businesses, showing the important role they play in local communities every day. For Bud Light, this partnership builds on over 20 years of support of the LGBTQ+ community through various organizations and activations,” the press release declares.
A May 2019 press release touted rainbow bottles of Bud Light.
“This June, Bud Light is partnering with GLAAD to launch its first-ever rainbow aluminum bottle to celebrate World Pride. The new limited-edition bottles will be available in bars nationwide throughout the month of June. For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love,” the release noted.
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